The Seller Motivation Matrix sits on the Owner Data page and helps you track why an owner might be motivated to sell.
Pre-populated and fully editable
When available market data suggests a distress signal, the matrix checks it automatically. Every signal is editable, so you can check off what you uncover during your own research and clear anything that turns out to be wrong.
Treat pre-populated signals as leads to verify rather than confirmed facts. Public records go stale, and a property flagged as vacant may not be.
The five categories
Management Burden: Vacant, Absentee Owner, Out of State Owner, Tired Landlord, Corporate Owned
Legal/Foreclosure: Pre-Foreclosure, Foreclosure, Notice of Default, Expired Listing
Debts & Liens: Liens, Tax Default, Bankruptcy, Low Equity
Probate: Inherited, Divorce
Equity Wealth: Free & Clear, High Equity, Cash Buyer
How investors use it
Document what you learn on a driving for dollars run or a call with the owner
Keep a consistent record across leads so you can compare them
Give your acquisitions team a shared view of why a lead is worth pursuing
Where to find it
Open a project, click Data in the sidebar and select Owner Data.
Read the full article: What is the Seller Motivation Matrix?