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What happened to Upright Tools, and why the rebrand to FlipperForce?

FlipperForce launched in 2019, was acquired by Fund That Flip in 2022 and renamed Upright Tools, then returned to the FlipperForce brand in February 2024.

FlipperForce was the original platform, founded by Dave Robertson and launched in 2019.

In 2022 FlipperForce was acquired by Fund That Flip, and both companies rebranded and merged as Upright. FlipperForce changed its product name to Upright Tools and integrated into the Upright platform.

While the integration proved a valuable learning experience, it was not the right fit for our customers.

On February 20, 2024 the FlipperForce platform officially came back.

Read the full article: What happened to Upright Tools?

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